Facebook is a really powerful social media channel; there’s no getting away from that. However, one thing about Facebook is that it has changed arguably more than some of the other social media. When it was first launched, Facebook was perceived as the playground of the young who wanted to share their fun and frolics online with friends and family. Because of this, in many people’s minds, it was acceptable to publish photos on Facebook that they wouldn’t normally put in the public domain.
All of that said, the public perception of Facebook has changed significantly in the last few years. While it is still being used by some as a platform to share social blunders, it is also now being recognised as a valuable and essential part of any successful company’s social media strategy. When it comes to recruitment, if you’re a job hunter, Facebook can be your friend and your foe, so it’s best to use it with care.
If you’re not aware of it already, one thing to bear in mind when you’re searching for a new job is that any prospective employer will more than likely Google you before they decide to call you for interview. As a result, knowing what is publicly visible on Google about you is an important part of your interview preparation. When an employer Google’s you, you can rest assured that your social media pages will come up at the top of the heap; so you need to be aware of what your potential employer might find out about you with a simple search. Facebook unfortunately can let a lot of candidates down in this respect.
If you haven’t done it already, it’s well worth checking what is on your public Facebook profile. Does it support what you say about yourself on the likes of LinkedIn and on your CV or does it contain stuff you’d rather your future employer didn’t have access to? If it’s the former, that’s great, but if it’s the latter, you could kiss goodbye to your chances of even getting an interview, let alone your dream job.
The bad news is that since late 2013, you can no longer completely hide your Facebook profile because that privacy option was removed. This change created outrage at the time, but the company didn’t back down. As a result, if your Facebook page is really so cringe-inducing that you can’t bear to think of a future employer seeing it, the only option is to close it down. However, even that process can take up to 90 days to take effect. So the advice is, look at your Facebook presence well ahead of time.
All of this said, Facebook isn’t all bad news. Like LinkedIn, it can be a really powerful way to add power to your job hunting elbow. While not written with Facebook in mind, this article about How to use LinkedIn to support your aviation job search will help you plan your Facebook strategy.
If you’re on the lookout for an aviation job, why not upload your CV today to get headhunted by top airlines and aviation companies as well as receiving