How to market myself effectively for the aviation industry


Market yourself correctly

Dream jobs come in all different shapes and sizes.  It may be that you’re looking for an airport job close to home or an aviation job in Europe or UAE or it could be that what you really want is a pilot job in the middle east?  Either way, the way you market yourself will play a huge part in your chances of success.  Marketing is a term that’s usually associated with businesses, but today it is commonly accepted that to be successful, people need to market themselves to the max too.  So how can you market yourself effectively for the aviation industry?  Here’s what we believe to be some of the key elements of getting your marketing right:

  • Network.  Networking is now accepted as one of the best ways of getting yourself mixing in the right circles.  No matter whether you’re putting yourself forward for an aviation maintenance job, an aviation mechanic job, an aircraft engineer job or a pilot position, often who you know is as important as what you know to get your name in front of the right people at the right time.  The great thing about networking in aviation circles is that you can do a huge proportion of it from the comfort of your own home or office.  The social media is a great place to market yourself effectively, but if you’re stepping into the social media for the first time, take care and read this article first   If you’re one of the lucky ones who is in a geographical location that lets you attend physical networking events as well, then all the better; but again, be prepared to market yourself to the max before you attend. If you need more help on how to use social media to market yourself correctly, there are some great articles here.
  • Know your options.  Knowing what might be possible in terms of your job future is a great place to start marketing yourself effectively for your dream pilot job, aircraft engineering position or indeed any other aviation industry role.  It’s always a good idea to aim for the stars, but it’s also important to be realistic so you don’t end up disappointed and de-motivated because of rejections.  So before you start to market yourself to the aviation industry, set out your stall for what may be possible.  Once you know the realistic possibilities, do some research to find out exactly what prospective aviation employers are looking for in the roles that you’re going to put yourself forward for.
  • Don’t forget that your dream aviation job might be closer than you imagine.  More often than not, when aviation employees look to change job, they automatically look outside of the company they currently work for.  If it’s the case that you are dead keen to get out of the company that you’re in right now, then that’s all good and well.  However, it’s also useful to be aware that your dream aviation job might become available without moving company.  Because of this it’s often worth marketing yourself effectively inside your organisation as well as outside.
  • Invest time to identify why you’re the best person for the job.  When you’ve identified what options are likely to be open to you and you’ve pin-pointed what those aviation employers are looking for it’s time for you to match up your skills with what is required.  This part of your marketing process will take time and in some cases a bit of imagination, but it’s well worth the time investment required.  What you need to do is match up your skills, experience and qualifications with exactly what the aviation company is looking for and put some great words around your findings.
  • Sniff out the evidence.  When you have matched your skills, experience and qualifications to what the aviation employer is looking for, it’s time to look for evidence of outstanding achievements you can quote in each area.  It may well be that you need to get a bit creative on this point, but being able to give some evidence to match your claims is always a great idea.
  • Prepare and present yourself to the max.  Preparing your marketing materials, for example, your CV, your covering letter and your job listings takes time and you should try at all costs to avoid a ‘one size fits all’ approach.  Taking the time to word each and every application so it fits the prospective employer like a glove is a tough call but will pay dividends every time.
  • And finally get registered on AviationMatch by uploading your CV today.  This will let you get headhunted by top airlines and aviation companies as well as receiving job alerts that tell you when new jobs that match your criteria are posted on our site. 

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