It’s difficult to meet someone nowadays who doesn't use social media. In fact, according to recent statistics there is almost 7 and a half billion people in the world and already, 2.5 billion of them use social media. The point is, it is crucial that your social media accounts are saying about you, what you want them to and here’s how…
Don’t let your Facebook profile tell the story of your Saturday night. The last thing you is want a potential aviation employer doing is a quick Google search and finding a picture of you passed out on a sofa with black marker pen all over your face and one of your eyebrows shaved off. Admittedly, this is a bit of an extreme example, but you get the picture. Thats not exactly going to put you in the perfect position for a pilot job.
Adjusting privacy settings may not be enough. You never know who your potential new boss could be. They could be connected to you and you don't even know it. Privacy settings allow you to make all your posts private. So anyone who is not your friend wont be able to see your posts but you never know who you have mutual friends with.
Do not get involved in social media rants and arguments. Everybody automatically jumps on their social media, whether it be Facebook or Twitter, to express their opinion or tell of their latest drama. This is not a good idea if you are on the aviation job search. This is especially true when political debates are rife on social media, for example, Brexit. Expressing your opinion on political issues is basically suicidal in the job search. You don't want to make enemies with employers before you've even met them.
Keep your LinkedIn professional. LinkedIn is the social network for professionals, so lets keep it that way! Relating to the point above, political rants are not to be aired on LinkedIn. More often than not, these days that is where a lot of employers are going to find their candidates. So don’t ruin your chances of being headhunted by one of the world’s top airlines just because you had express your opinion about an extremely unrelated topic.
Connect with like-minded people. Use your time on social media to establish relationships with people who are a good influence on your behaviour, who you admire and people who are going through the same things as you. You want to be seen by employers in a good light throughout your social media channels. Whether it’s Facebook, Twitter, Instagram or LinkedIn, you want to make sure you are conveying the right tone on each of these channels.